HashtaghHigherEd US is a dedicated forum for higher education marketing and communications professionals to come together and share best practices in communication, marketing and branding strategies in a crowded and dynamic landscape. This two-day conference will take place on June 1 and 2.
Day two is titled connect branding with reputation and will focus on using data to inform your communications strategy and connecting communication strategy with institutional reputation management. We will explore measuring and managing reputation, and how to enhance communication with prospective students, alumni and donors.
- Inclusive and accessible marketing
- Navigate political polarization
- Measure and managing university reputation
- Use data to inform branding and messaging